After looking at the website for the Melanoma International Foundation, it is clear that a lot of work has been put into this venture. They have organized many programs and services to help educate people on the dangers of skin cancer. They have also organized a Safe for Sun Walkathon. They are on the right track with making people aware. They just need to get themselves out there. The article says that a group of woman from this organization are going to Wawa's to collect money to benefit this cause. To help them make more money they need more publicity. If they were able to get on the local news to announce what Wawa they would be at and when, this would definitely help their cause. They could also pass out flyer's or pamphlets to let people know what they stand for and to help increase their donations. They also need to make more people aware of their website. It is a very nice organized web site. If they could get a small advertisement on a larger website. This would also boost awareness and help them to raise money.