http://richiemaddenfoundation.com/
So, Nicole Richie and her boyfriend and baby daddy Joel Madden have started a foundation to help underprivileged children. (see link above) This organization is appropriately titled The Richie Madden Foundation, and its main purpose is to provide general and program grants to non-profit organizations in the U.S. They focus on health care, education, and human rights.
Well, I have to say bravo Nicole Richie. This is a great positive PR move. After Nicole and Joel had realized they were pregnant they started this organization. This looks great for Nicole especially in a PR perspective. She was a PR persons nightmare before that baby. Being arrested for drugs, alcohol, and driving the wrong way down the freeway, just to name a few. It was hard for Nicole to put forth a positive image before, but now she is on her way.
In my search for articles I had found nothing but positive remarks and well wishes. The Couple even through a surprise baby shower for a group of less fortunate mothers and their children. They gave the mothers baby supplies and had some great photo ops. They even sold baby pics to a certain magazine publication with all proceeds will go to their foundation. So, thumbs up Nicole Richie for turning your image from a serious negative to a positive!
Below are some links to the articles that I have found regarding the foundation. The Foundation link is located under the photo above.
www.usmagazine.com/nicole_and_joel_2
http://www.ecorazzi.com/2007/11/15/nicole-richie-and-joel-madden-start-foundation-for-needy-mothers/
www.people.com/people/article/0,,20164093,00.html
http://www.celebrity-gossip.net/celebrities/hollywood/richie-madden-childrens-foundation-is-born-202836/